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\u516c\u57df\u7834\u5708<\/h3>\n<p><strong>\u9002\u7528\u573a\u666f<\/strong>\uff1a\u6709\u5fe0\u5b9e\u7528\u6237\u57fa\u7840\u7684\u54c1\u724c\uff0c\u9700\u8981\u65b0\u54c1\u63a8\u5e7f\u6216\u8bdd\u9898\u5f15\u7206<\/p>\n<p>\u8fd9\u662f\u8054\u52a8\u6a21\u5f0f\u7684&#8221;\u53cd\u5411&#8221;\u7528\u6cd5\u3002\u5f53\u54c1\u724c\u6709\u65b0\u54c1\u4e0a\u7ebf\u6216\u9700\u8981\u8bdd\u9898\u4f20\u64ad\u65f6\uff0c\u5148\u5728\u79c1\u57df\u793e\u7fa4\u3001\u4f1a\u5458\u4f53\u7cfb\u4e2d\u53d1\u5e03\uff0c\u8ba9\u6838\u5fc3\u7528\u6237\u7b2c\u4e00\u65f6\u95f4\u4f53\u9a8c\u5e76\u4ea7\u51faUGC\u5185\u5bb9\uff08\u8bc4\u4ef7\u3001\u6652\u5355\u3001\u4f7f\u7528\u5fc3\u5f97\uff09\uff0c\u518d\u5c06\u4f18\u8d28UGC\u5185\u5bb9\u63a8\u5411\u516c\u57df\u5e73\u53f0\u8fdb\u884c\u7834\u5708\u4f20\u64ad\u3002<\/p>\n<p><strong>\u6838\u5fc3\u903b\u8f91<\/strong>\uff1a\u79c1\u57df\u7528\u6237\u662f\u6700\u597d\u7684&#8221;\u5185\u5bb9\u5171\u521b\u8005&#8221;\u548c&#8221;\u4fe1\u4efb\u80cc\u4e66\u8005&#8221;\u3002<\/p>\n<p><strong>\u5173\u952e\u52a8\u4f5c<\/strong>\uff1a<\/p>\n<ul>\n<li>\u79c1\u57df\u7528\u6237\u7b5b\u9009\uff1a\u9009\u62e9\u9ad8\u6d3b\u8dc3\u3001\u9ad8\u8ba4\u540c\u5ea6\u7684\u8d85\u7ea7\u7528\u6237\uff08KOC\uff09\uff0c\u7ed9\u4e88\u65b0\u54c1\u4f18\u5148\u4f53\u9a8c\u6743<\/li>\n<li>\u8bbe\u8ba1UGC\u6fc0\u52b1\u673a\u5236\uff08\u73b0\u91d1\u5956\u52b1\u3001\u79ef\u5206\u3001\u4e13\u5c5e\u8363\u8a89\uff09\uff0c\u964d\u4f4e\u7528\u6237\u521b\u4f5c\u95e8\u69db<\/li>\n<li>\u6536\u96c6\u4f18\u8d28UGC\u7d20\u6750\uff0c\u8fdb\u884c\u4e8c\u6b21\u526a\u8f91\u548c\u5206\u53d1\uff08\u6296\u97f3\u3001\u5c0f\u7ea2\u4e66\u3001\u89c6\u9891\u53f7\uff09<\/li>\n<\/ul>\n<p><strong>\u5178\u578b\u6848\u4f8b<\/strong>\uff1a\u67d0\u529f\u80fd\u6027\u98df\u54c1\u54c1\u724c\u6bcf\u6b21\u65b0\u54c1\u4e0a\u7ebf\u524d\uff0c\u5411\u79c1\u57df500\u4eba\u6838\u5fc3\u4f1a\u5458\u5bc4\u9001\u8bd5\u7528\u88c5\uff0c\u6536\u96c6200+\u6761\u771f\u5b9e\u4f7f\u7528\u53cd\u9988\u548c\u7167\u7247\uff0c\u4ece\u4e2d\u7b5b\u900930\u6761\u4f18\u8d28UGC\u53d1\u5e03\u5c0f\u7ea2\u4e66\uff0c\u5355\u6761\u7b14\u8bb0\u5e73\u5747\u4e92\u52a8\u91cf\u662f\u7d20\u4eba\u81ea\u7136\u53d1\u5e03\u91cf\u76848\u500d\u3002<\/p>\n<h3>2.4 \u6a21\u5f0f\u56db\uff1a\u516c\u57df+\u79c1\u57df\u6570\u636e\u8054\u52a8\uff0c\u9a71\u52a8\u7cbe\u51c6\u8fd0\u8425<\/h3>\n<p><strong>\u9002\u7528\u573a\u666f<\/strong>\uff1a\u6709\u6570\u636e\u4e2d\u53f0\u80fd\u529b\u7684\u4e2d\u5927\u578b\u4f01\u4e1a<\/p>\n<p>\u901a\u8fc7\u6280\u672f\u624b\u6bb5\u6253\u901a\u516c\u57df\u5e73\u53f0\uff08\u6296\u97f3\u5de8\u91cf\u5f15\u64ce\u3001\u5c0f\u7ea2\u4e66\u84b2\u516c\u82f1\u3001\u817e\u8baf\u5e7f\u544a\uff09\u548c\u79c1\u57df\u8fd0\u8425\u7cfb\u7edf\uff08\u4f01\u4e1a\u5fae\u4fe1SCRM\u3001CRM\u7cfb\u7edf\uff09\u7684\u6570\u636e\uff0c\u5b9e\u73b0\u7528\u6237\u884c\u4e3a\u6570\u636e\u7684\u53cc\u5411\u6d41\u901a\u3002<\/p>\n<p><strong>\u6838\u5fc3\u903b\u8f91<\/strong>\uff1a\u516c\u57df\u6570\u636e\u544a\u8bc9\u4f60&#8221;\u8c01\u70b9\u51fb\u4e86\u5e7f\u544a&#8221;\uff0c\u79c1\u57df\u6570\u636e\u544a\u8bc9\u4f60&#8221;\u8c01\u771f\u6b63\u4e70\u4e86\u3001\u4e70\u4e86\u4ec0\u4e48\u3001\u4ec0\u4e48\u65f6\u5019\u590d\u8d2d&#8221;\u3002\u4e24\u8005\u6253\u901a\u540e\uff0c\u53ef\u4ee5\u6784\u5efa\u5b8c\u6574\u7684\u7528\u6237\u753b\u50cf\uff0c\u5b9e\u73b0\u771f\u6b63\u7684\u7cbe\u51c6\u8425\u9500\u3002<\/p>\n<p><strong>\u5173\u952e\u52a8\u4f5c<\/strong>\uff1a<\/p>\n<ul>\n<li>\u516c\u57df\u7aef\uff1a\u8bb0\u5f55\u7528\u6237\u70b9\u51fb\u3001\u4e92\u52a8\u3001\u7559\u8d44\u884c\u4e3a\uff0c\u4e0e\u5e7f\u544aID\u7ed1\u5b9a<\/li>\n<li>\u79c1\u57df\u7aef\uff1a\u8bb0\u5f55\u7528\u6237\u5165\u7fa4\u65f6\u95f4\u3001\u8d2d\u4e70\u8bb0\u5f55\u3001\u6d3b\u8dc3\u5ea6\u3001\u504f\u597d\u6807\u7b7e<\/li>\n<li>\u6570\u636e\u6253\u901a\uff1a\u901a\u8fc7OpenID\/UnionID\u6216\u624b\u673a\u53f7\u5b9e\u73b0\u8de8\u5e73\u53f0\u7528\u6237\u5339\u914d<\/li>\n<li>\u7cbe\u51c6\u8fd0\u8425\uff1a\u57fa\u4e8e\u6570\u636e\u6d1e\u5bdf\uff0c\u5bf9\u9ad8\u610f\u5411\u7528\u6237\u4f18\u5148\u8f6c\u5316\uff0c\u5bf9\u6c89\u9ed8\u7528\u6237\u5b9a\u5411\u6fc0\u6d3b<\/li>\n<\/ul>\n<hr\/>\n<h2>\u4e09\u3001\u5b9e\u6218\u6253\u6cd5\uff1a2026\u5e74\u6700\u6709\u6548\u7684\u56db\u79cd\u516c\u57df\u5f15\u6d41\u7b56\u7565<\/h2>\n<h3>3.1 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20%\u4e2a\u4eba\u6545\u4e8b\uff08\u589e\u52a0\u771f\u5b9e\u611f\u548c\u4eb2\u8fd1\u611f\uff09<\/li>\n<li>\u5f15\u6d41\u8bbe\u8ba1\uff1a\u6bcf3-5\u6761\u5e72\u8d27\u89c6\u9891\u63d2\u5165\u4e00\u6761&#8221;\u5f15\u6d41\u89c6\u9891&#8221;\uff08\u5982&#8221;\u60f3\u4e86\u89e3\u66f4\u591a\u79c1\u4fe1\u62631&#8243;\uff09\uff0c\u5c06\u9ad8\u4e92\u52a8\u7528\u6237\u5bfc\u5165\u79c1\u57df<\/li>\n<\/ul>\n<p><strong>\u7b56\u7565\u4e8c\uff1a\u77e9\u9635\u53f7+\u8d26\u53f7\u77e9\u9635\u6253\u6cd5<\/strong><\/p>\n<p>\u5355\u4e2a\u8d26\u53f7\u6d41\u91cf\u4e0d\u7a33\u5b9a\uff0c\u4f4610\u4e2a\u8d26\u53f7\u540c\u65f6\u8fd0\u8425\uff0c\u53ef\u4ee5\u5f62\u6210\u7a33\u5b9a\u7684\u6d41\u91cf\u6f0f\u6597\u3002\u6bcf\u4e2a\u8d26\u53f7\u8986\u76d6\u4e00\u4e2a\u7ec6\u5206\u4eba\u7fa4\u6216\u5185\u5bb9\u65b9\u5411\uff0c\u907f\u514d\u5185\u90e8\u7ade\u4e89\u3002<\/p>\n<p><strong>\u6ce8\u610f\u4e8b\u9879<\/strong>\uff1a<\/p>\n<ul>\n<li>\u77e9\u9635\u5185\u5404\u8d26\u53f7\u8981\u6709\u5dee\u5f02\u5316\u5b9a\u4f4d\uff0c\u907f\u514d\u5185\u5bb9\u540c\u8d28\u5316\u5bfc\u81f4\u6296\u97f3\u9650\u6d41<\/li>\n<li>\u7edf\u4e00\u5f15\u6d41\u8def\u5f84\uff1a\u4e0d\u540c\u8d26\u53f7\u6700\u7ec8\u90fd\u5f15\u5bfc\u5230\u540c\u4e00\u4e2a\u79c1\u57df\u627f\u63a5\u70b9\uff08\u4f01\u4e1a\u5fae\u4fe1\/\u5fae\u4fe1\u7fa4\uff09<\/li>\n<li>\u914d\u5907\u4e13\u804c\u8fd0\u8425\u56e2\u961f\uff08\u5185\u5bb9\u5236\u4f5c\u3001\u6570\u636e\u5206\u6790\u3001\u5ba2\u670d\u8f6c\u5316\uff09<\/li>\n<\/ul>\n<h3>3.2 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\u516c\u57df\u81ea\u7136\u6d41\u91cf\u8fdb\u5165\u540e\uff0c\u901a\u8fc7\u76f4\u64ad\u5185\u5bb9\u8f6c\u5316\u4e3a\u79c1\u57df\uff08\u5173\u6ce8\u516c\u4f17\u53f7\u3001\u6dfb\u52a0\u5ba2\u670d\u3001\u8fdb\u793e\u7fa4\uff09<\/p>\n<p><strong>\u7b56\u7565\u4e8c\uff1a\u77ed\u89c6\u9891\u6302\u8f7d\u5546\u54c1<\/strong><\/p>\n<p>\u89c6\u9891\u53f7\u77ed\u89c6\u9891\u652f\u6301\u76f4\u63a5\u6302\u8f7d\u5c0f\u7a0b\u5e8f\u5546\u54c1\u3002\u7528\u6237\u5237\u5230\u89c6\u9891\u2192\u70b9\u51fb\u8d2d\u4e70\u2192\u65e0\u9700\u8df3\u51fa\u5fae\u4fe1\u76f4\u63a5\u6210\u4ea4\uff0c\u8f6c\u5316\u8def\u5f84\u6781\u77ed\u3002<\/p>\n<p><strong>\u5173\u952e\u6570\u636e<\/strong>\uff1a\u67d0\u670d\u88c5\u54c1\u724c\u6d4b\u8bd5\u663e\u793a\uff0c\u89c6\u9891\u53f7\u77ed\u89c6\u9891\u2192\u5c0f\u7a0b\u5e8f\u5546\u57ce\u7684\u8f6c\u5316\u7387\uff083.2%\uff09\u663e\u8457\u9ad8\u4e8e\u6296\u97f3\u2192\u6296\u97f3\u5c0f\u5e97\u7684\u8f6c\u5316\u7387\uff080.8%\uff09\uff0c\u539f\u56e0\u662f\u7528\u6237\u6ca1\u6709\u8df3\u51fa\u5fae\u4fe1\u751f\u6001\uff0c\u51b3\u7b56\u94fe\u8def\u66f4\u77ed\u3002<\/p>\n<h3>3.4 \u7ebf\u4e0b\u573a\u666f\uff1a\u88ab\u5ffd\u89c6\u7684\u516c\u57df\u6d41\u91cf\u91d1\u77ff<\/h3>\n<p>\u5f88\u591a\u4f01\u4e1a\u628a\u76ee\u5149\u5168\u90e8\u653e\u5728\u7ebf\u4e0a\uff0c\u5ffd\u89c6\u4e86\u7ebf\u4e0b\u573a\u666f\u540c\u6837\u662f\u4f18\u8d28\u7684\u516c\u57df\u6d41\u91cf\u6765\u6e90\u2014\u2014\u800c\u4e14\u7ebf\u4e0b\u7684\u6d41\u91cf\u83b7\u53d6\u6210\u672c\u5f80\u5f80\u66f4\u4f4e\u3001\u7528\u6237\u4fe1\u4efb\u5ea6\u66f4\u9ad8\u3002<\/p>\n<p><strong>\u7b56\u7565\u4e00\uff1a\u7ebf\u4e0b\u95e8\u5e97\/\u5c55\u4f1a\u5bfc\u6d41\u79c1\u57df<\/strong><\/p>\n<p>\u51e1\u662f\u6709\u7ebf\u4e0b\u89e6\u70b9\u7684\u573a\u666f\uff08\u95e8\u5e97\u3001\u5c55\u4f1a\u3001\u5730\u63a8\u6d3b\u52a8\u3001\u5feb\u95ea\u5e97\uff09\uff0c\u90fd\u662f\u5929\u7136\u7684\u516c\u57df\u83b7\u5ba2\u6e20\u9053\u3002<\/p>\n<p><strong>\u5177\u4f53\u65b9\u6cd5<\/strong>\uff1a<\/p>\n<ul>\n<li>\u95e8\u5e97\uff1a\u6536\u94f6\u53f0\u653e\u7f6e&#8221;\u52a0\u5ba2\u670d\u9886\u4f18\u60e0&#8221;\u4e8c\u7ef4\u7801\uff0c\u6536\u94f6\u5458\u4e3b\u52a8\u8bdd\u672f\u5f15\u5bfc<\/li>\n<li>\u5c55\u4f1a\uff1a\u5c55\u4f1a\u8d44\u6599+\u626b\u7801\u8fdb\u7fa4\u9886\u5b8c\u6574PPT\/\u8d44\u6599\u5305\uff08\u5c06\u7eb8\u8d28\u8d44\u6599\u5347\u7ea7\u4e3a\u7ebf\u4e0a\u6301\u7eed\u670d\u52a1\uff09<\/li>\n<li>\u5730\u63a8\uff1a\u626b\u7801\u9001\u5c0f\u793c\u54c1\uff08\u4f4e\u6210\u672c\u9ad8\u9891\u54c1\uff09\uff0c\u73b0\u573a\u5efa\u7acb\u793e\u7fa4<\/li>\n<\/ul>\n<p><strong>\u7b56\u7565\u4e8c\uff1a\u7ebf\u4e0b\u6d3b\u52a8\u4f5c\u4e3a\u79c1\u57df\u6fc0\u6d3b\u624b\u6bb5<\/strong><\/p>\n<p>\u5b9a\u671f\u4e3e\u529e\u7ebf\u4e0b\u6c99\u9f99\u3001\u516c\u5f00\u8bfe\u3001\u7528\u6237\u89c1\u9762\u4f1a\uff0c\u5c06\u7ebf\u4e0a\u79c1\u57df\u7528\u6237&#8221;\u7ea6\u51fa\u6765&#8221;\u3002\u7ebf\u4e0b\u89c1\u8fc7\u9762\u7684\u4eba\uff0c\u4fe1\u4efb\u611f\u5927\u5e45\u63d0\u5347\uff0c\u540e\u7eed\u7ebf\u4e0a\u8f6c\u5316\u6548\u7387\u63d0\u9ad82-3\u500d\u3002<\/p>\n<hr\/>\n<h2>\u56db\u3001\u79c1\u57df\u7aef\uff1a\u627f\u63a5\u4e0e\u8f6c\u5316\uff0c\u8ba9\u8054\u52a8\u771f\u6b63\u95ed\u73af<\/h2>\n<p>\u516c\u57df\u5f15\u6d41\u53ea\u662f\u7b2c\u4e00\u6b65\u3002\u79c1\u57df\u7aef\u7684\u627f\u63a5\u80fd\u529b\u51b3\u5b9a\u4e86\u5f15\u6765\u7684\u6d41\u91cf\u80fd\u7559\u4e0b\u591a\u5c11\u3001\u8f6c\u5316\u591a\u5c11\u3001\u590d\u8d2d\u591a\u5c11\u6b21\u3002<\/p>\n<h3>4.1 \u5f15\u6d41\u8def\u5f84\u8bbe\u8ba1\uff1a\u8d8a\u77ed\u8d8a\u597d<\/h3>\n<p>\u7528\u6237\u4ece\u516c\u57df\u5230\u79c1\u57df\u7684\u8def\u5f84\uff0c\u6bcf\u591a\u4e00\u6b65\uff0c\u6d41\u5931\u7387\u589e\u52a030%-50%\u3002<\/p>\n<p><strong>\u6700\u4f18\u8def\u5f84<\/strong>\uff1a<\/p>\n<ul>\n<li>\u516c\u57df\u5185\u5bb9 \u2192 \u8bc4\u8bba\u533a\/\u4e3b\u9875 \u2192 \u4e00\u952e\u8df3\u8f6c\u5fae\u4fe1 \u2192 \u6dfb\u52a0\u5ba2\u670d\/\u8fdb\u7fa4<\/li>\n<\/ul>\n<p><strong>\u8981\u907f\u514d\u7684\u8def\u5f84<\/strong>\uff1a<\/p>\n<ul>\n<li>\u516c\u57df\u5185\u5bb9 \u2192 \u79c1\u4fe1\u56de\u590d \u2192 \u56de\u590d\u6162\u7528\u6237\u6d41\u5931<\/li>\n<li>\u516c\u57df\u5185\u5bb9 \u2192 \u4e3b\u9875\u4ecb\u7ecd \u2192 \u957f\u6309\u590d\u5236\u5fae\u4fe1\u53f7 \u2192 \u7c98\u8d34\u641c\u7d22 \u2192 \u64cd\u4f5c\u7e41\u7410\u6d41\u5931<\/li>\n<\/ul>\n<h3>4.2 \u65b0\u7528\u6237\u5165\u7fa4\u6807\u51c6\u6d41\u7a0b<\/h3>\n<p>\u7528\u6237\u8fdb\u5165\u79c1\u57df\u540e\uff0c\u5fc5\u987b\u5728\u9ec4\u91d124\u5c0f\u65f6\u5185\u5b8c\u6210&#8221;\u7834\u51b0-\u6fc0\u6d3b-\u8f6c\u5316&#8221;\u4e09\u6b65\uff1a<\/p>\n<p><strong>\u7b2c\u4e00\u6b65\uff1a\u7834\u51b0\uff080-2\u5c0f\u65f6\uff09<\/strong><\/p>\n<ul>\n<li>\u53d1\u9001\u5165\u7fa4\u6b22\u8fce\u8bed\uff08\u54c1\u724c\u4ecb\u7ecd+\u7fa4\u4ef7\u503c\u8bf4\u660e+\u4e13\u5c5e\u798f\u5229\uff09<\/li>\n<li>\u7ed9\u7528\u6237\u6253\u4e0a\u6765\u6e90\u6807\u7b7e\uff08\u4ece\u54ea\u4e2a\u516c\u57df\u5e73\u53f0\u5f15\u6d41\u800c\u6765\uff09<\/li>\n<li>\u5ba2\u670d\u4e3b\u52a8\u53d1\u8d77\u4e00\u6b21\u4e2a\u6027\u5316\u4e92\u52a8\uff08\u53eb\u51fa\u7528\u6237\u540d\u5b57\/\u79f0\u547c\uff09<\/li>\n<\/ul>\n<p><strong>\u7b2c\u4e8c\u6b65\uff1a\u6fc0\u6d3b\uff082-12\u5c0f\u65f6\uff09<\/strong><\/p>\n<ul>\n<li>\u53d1\u9001\u65b0\u624b\u4e13\u5c5e\u798f\u5229\uff08\u9650\u65f6\u4f18\u60e0\u3001\u65b0\u4eba\u5238\u3001\u514d\u8d39\u8d44\u6599\u5305\uff09<\/li>\n<li>\u5f15\u5bfc\u5b8c\u6210\u9996\u6b21\u4e92\u52a8\uff08\u56de\u590d\u5173\u952e\u8bcd\u83b7\u53d6\u798f\u5229\uff09<\/li>\n<li>\u5c55\u793a\u793e\u7fa4\u4ef7\u503c\uff08\u7fa4\u5185\u5176\u4ed6\u7528\u6237\u7684\u771f\u5b9e\u53cd\u9988\/\u6210\u4ea4\u622a\u56fe\uff09<\/li>\n<\/ul>\n<p><strong>\u7b2c\u4e09\u6b65\uff1a\u8f6c\u5316\uff0812-24\u5c0f\u65f6\uff09<\/strong><\/p>\n<ul>\n<li>\u6839\u636e\u7528\u6237\u6807\u7b7e\uff0c\u63a8\u9001\u4e2a\u6027\u5316\u4ea7\u54c1\/\u670d\u52a1\u63a8\u8350<\/li>\n<li>\u5236\u9020\u7d27\u8feb\u611f\uff08\u9650\u65f6\u540d\u989d\u3001\u5e93\u5b58\u7d27\u5f20\u3001\u6da8\u4ef7\u5012\u8ba1\u65f6\uff09<\/li>\n<li>\u63d0\u4f9b\u9009\u62e9\u800c\u975e\u547d\u4ee4\uff08\u7ed9\u51fa2-3\u4e2a\u9009\u9879\uff0c\u8ba9\u7528\u6237&#8221;\u4e3b\u52a8\u9009&#8221;\u800c\u975e&#8221;\u88ab\u8feb\u4e70&#8221;\uff09<\/li>\n<\/ul>\n<h3>4.3 \u5206\u5c42\u8fd0\u8425\uff1a\u4e0d\u662f\u6240\u6709\u7528\u6237\u90fd\u503c\u5f97\u540c\u7b49\u5bf9\u5f85<\/h3>\n<p>\u79c1\u57df\u7528\u6237\u5206\u5c42\u8fd0\u8425\u662f\u63d0\u5347\u6548\u7387\u7684\u5173\u952e\u3002\u5e38\u89c1\u7684\u5206\u5c42\u7ef4\u5ea6\u5305\u62ec\uff1a<\/p>\n<p>| \u7528\u6237\u5206\u5c42 | \u5b9a\u4e49 | \u8fd0\u8425\u7b56\u7565 |<\/p>\n<p>|&#8212;&#8212;&#8212;|&#8212;&#8212;|&#8212;&#8212;&#8212;|<\/p>\n<p>| \u6f5c\u5ba2 | \u521a\u5165\u7fa4\uff0c\u672a\u4ea7\u751f\u8d2d\u4e70 | \u65b0\u4eba\u798f\u5229\u9996\u5355\u8f6c\u5316 |<\/p>\n<p>| \u65b0\u5ba2 | 1-3\u6b21\u8d2d\u4e70 | \u590d\u8d2d\u5f15\u5bfc\uff0c\u5347\u7ea7\u5957\u9910 |<\/p>\n<p>| \u8001\u5ba2 | 3\u6b21\u4ee5\u4e0a\u8d2d\u4e70 | \u9ad8\u4ef7\u503c\u4ea7\u54c1\u63a8\u8350\uff0cVIP\u4e13\u5c5e\u670d\u52a1 |<\/p>\n<p>| KOC | \u9ad8\u6d3b\u8dc3\u3001\u9ad8\u8ba4\u540c\u3001\u81ea\u53d1\u4f20\u64ad | \u4f18\u5148\u4f53\u9a8c\u65b0\u54c1\uff0cUGC\u6fc0\u52b1 |<\/p>\n<p>| \u6d41\u5931\u7528\u6237 | 30\u5929+\u65e0\u4e92\u52a8\u65e0\u8d2d\u4e70 | \u5b9a\u5411\u5524\u9192\uff0c\u6d41\u5931\u539f\u56e0\u8c03\u7814 |<\/p>\n<p><strong>\u5206\u5c42\u8fd0\u8425\u7684\u6838\u5fc3\u5de5\u5177<\/strong>\uff1a\u4f01\u4e1a\u5fae\u4fe1SCRM\u7cfb\u7edf\uff08\u5982\u5fae\u76db\u3001\u89c1\u5b9e\u3001\u5c18\u950b\uff09\uff0c\u5b9e\u73b0\u81ea\u52a8\u5316\u6807\u7b7e\u3001\u5206\u5c42\u89e6\u8fbe\u3001\u884c\u4e3a\u89e6\u53d1\u3002<\/p>\n<h3>4.4 \u590d\u8d2d\u9a71\u52a8\uff1a\u4ece&#8221;\u4e00\u6b21\u6027\u6d41\u91cf&#8221;\u5230&#8221;\u7ec8\u8eab\u7528\u6237&#8221;<\/h3>\n<p>\u79c1\u57df\u8fd0\u8425\u7684\u7ec8\u6781\u76ee\u6807\uff0c\u662f\u5c06\u516c\u57df\u83b7\u53d6\u7684&#8221;\u4e00\u6b21\u6027\u6d41\u91cf&#8221;\u8f6c\u5316\u4e3a&#8221;\u7ec8\u8eab\u7528\u6237&#8221;\u3002\u63d0\u5347\u590d\u8d2d\u7387\u7684\u5173\u952e\u7b56\u7565\u5305\u62ec\uff1a<\/p>\n<p><strong>\u7b56\u7565\u4e00\uff1a\u4f1a\u5458\u79ef\u5206\u4f53\u7cfb<\/strong><\/p>\n<p>\u6d88\u8d39\u3001\u4e92\u52a8\u3001\u5206\u4eab\u5747\u53ef\u83b7\u5f97\u79ef\u5206\uff0c\u79ef\u5206\u53ef\u5151\u6362\u5b9e\u7269\u793c\u54c1\u3001\u4f18\u60e0\u5238\u3001\u4e13\u5c5e\u6743\u76ca\u3002\u79ef\u5206\u4f53\u7cfb\u8ba9\u7528\u6237&#8221;\u9ecf\u7740&#8221;\u54c1\u724c\uff0c\u6bcf\u6d88\u8d39\u4e00\u6b21\uff0c\u79bb\u4e0b\u4e00\u6b21\u5151\u6362\u5c31\u8fd1\u4e00\u6b65\uff0c\u590d\u8d2d\u52a8\u673a\u81ea\u7136\u5f62\u6210\u3002<\/p>\n<p><strong>\u7b56\u7565\u4e8c\uff1a\u5468\u671f\u8d2d\/\u8ba2\u9605\u5236<\/strong><\/p>\n<p>\u9488\u5bf9\u9ad8\u6d88\u8017\u54c1\uff08\u7f8e\u5986\u5c0f\u6837\u3001\u6bcd\u5a74\u5976\u7c89\u3001\u5ba0\u7269\u98df\u54c1\uff09\uff0c\u63a8\u51fa\u6708\/\u5b63\u5ea6\u8ba2\u9605\u670d\u52a1\u3002\u7528\u6237\u4e00\u6b21\u8ba2\u9605\uff0c\u5b9a\u671f\u6536\u8d27\uff0c\u7701\u53bb\u91cd\u590d\u51b3\u7b56\u7684\u9ebb\u70e6\uff0c\u54c1\u724c\u83b7\u5f97\u7a33\u5b9a\u7684\u590d\u8d2d\u4fdd\u8bc1\u3002<\/p>\n<p><strong>\u7b56\u7565\u4e09\uff1a\u79c1\u57df\u4e13\u5c5e\u65b0\u54c1\u9996\u53d1<\/strong><\/p>\n<p>\u5728\u516c\u57df\u6b63\u5f0f\u4e0a\u65b0\u524d48-72\u5c0f\u65f6\uff0c\u5148\u5728\u79c1\u57df\u793e\u7fa4\u8fdb\u884c&#8221;\u79c1\u57df\u9650\u5b9a\u9996\u53d1&#8221;\u3002\u7ed9\u79c1\u57df\u7528\u6237&#8221;\u4f18\u5148\u8d2d\u4e70\u6743&#8221;\u548c&#8221;\u4e13\u5c5e\u6298\u6263&#8221;\uff0c\u8ba9\u7528\u6237\u611f\u53d7\u5230\u88ab\u91cd\u89c6\uff0c\u540c\u65f6\u5236\u9020&#8221;\u7a00\u7f3a\u611f&#8221;\u9a71\u52a8\u5feb\u901f\u51b3\u7b56\u3002<\/p>\n<hr\/>\n<h2>\u4e94\u3001\u6570\u636e\u95ed\u73af\uff1a\u8ba9\u6bcf\u4e00\u6b21\u8054\u52a8\u90fd\u6709\u636e\u53ef\u4f9d<\/h2>\n<h3>5.1 \u6838\u5fc3\u6307\u6807\u4f53\u7cfb<\/h3>\n<p>\u516c\u57df\u79c1\u57df\u8054\u52a8\uff0c\u5fc5\u987b\u5efa\u7acb\u5b8c\u6574\u7684\u6570\u636e\u8ffd\u8e2a\u4f53\u7cfb\uff0c\u624d\u80fd\u6301\u7eed\u4f18\u5316\uff1a<\/p>\n<p><strong>\u516c\u57df\u7aef\u6307\u6807<\/strong>\uff1a<\/p>\n<ul>\n<li>\u66dd\u5149\u91cf\uff08CPM\u6295\u653e\u6548\u679c\uff09<\/li>\n<li>\u70b9\u51fb\u7387 CTR\uff08\u7d20\u6750\u5438\u5f15\u529b\uff09<\/li>\n<li>\u4e92\u52a8\u7387\uff08\u5185\u5bb9\u8d28\u91cf\uff09<\/li>\n<li>\u5f15\u6d41\u6210\u672c CPA\uff08\u83b7\u53d6\u4e00\u4e2a\u79c1\u57df\u7528\u6237\u7684\u8d39\u7528\uff09<\/li>\n<\/ul>\n<p><strong>\u79c1\u57df\u7aef\u6307\u6807<\/strong>\uff1a<\/p>\n<ul>\n<li>\u5165\u7fa4\u8f6c\u5316\u7387\uff08\u5f15\u6d41\u2192\u5165\u7fa4\u7684\u6bd4\u4f8b\uff09<\/li>\n<li>\u9996\u5355\u8f6c\u5316\u7387\uff08\u5165\u7fa4\u2192\u9996\u6b21\u8d2d\u4e70\uff09<\/li>\n<li>7\/30\/90\u5929\u590d\u8d2d\u7387<\/li>\n<li>\u7528\u6237LTV\uff08\u751f\u547d\u5468\u671f\u4ef7\u503c\uff09<\/li>\n<li>ROI\uff08\u8054\u52a8\u7684\u6295\u5165\u4ea7\u51fa\u6bd4\uff09<\/li>\n<\/ul>\n<h3>5.2 \u6570\u636e\u5f52\u56e0\uff1a\u4ece\u54ea\u6765\u7684\u7528\u6237\u66f4\u503c\u94b1\uff1f<\/h3>\n<p>\u901a\u8fc7\u7ed9\u4e0d\u540c\u516c\u57df\u6e20\u9053\u914d\u7f6e\u4e0d\u540c\u7684&#8221;\u8ffd\u8e2a\u6807\u7b7e&#8221;\uff0c\u53ef\u4ee5\u7cbe\u786e\u77e5\u9053\uff1a<\/p>\n<ul>\n<li>\u6296\u97f3\u6765\u7684\u7528\u6237 vs 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